What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Atavis) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content, and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience of our Online Properties. Third parties serve cookies through our Websites for advertising, analytics, and other purposes.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphic files that contain a unique identifier that enables us to recognize when someone has visited our Websites. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an onlin advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technoligies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisments about goods and services that you may be interested in. They may also employ technology that is used to measure the effectivness of advertisments. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interst to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directyl identify you unless you choose to provide these.
How can I control cookies?
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information please visit the DAA WebChoices Browser Check.
Where can I get further information?